What is Search Engine Optimization?
Search engine optimization refers to methods of making your website more visible to internet users. Search engines use algorithms to determine the relevancy of a web page to a user’s search. These algorithms take into account hundreds of ranking factors and use that information to surface the most relevant results. To improve the performance of your web site, you need to optimize the content you create. You can do this by incorporating keywords in the content of your web pages.
Search engines work by analyzing the content of your website and the intent of the searcher to provide the best results. Generally, the presence of keywords in the page’s body copy and page headings signals relevance to Google’s algorithm. Search engines also look at the anonymized search data of previous users to determine a page’s relevance. A website with high quality content will be more likely to appear at the top of a SERP if it is related to the search query.