Search engine optimization, sometimes called search engine optimisation, is the process of enhancing the quantity and quality of site visitors to a web site or a blog from search engines like Google, Yahoo and MSN. SEO targets unpaid web traffic rather than paid or direct traffic. SEO strategies aim at improving web users’ experience of finding relevant web pages and information quickly and efficiently.
The importance of search engine optimization can be understood only by studying the success of online businesses in terms of growth in sales and customers. For a business to grow and succeed, it must be visible to potential customers. And visibility of a business can be achieved by increasing its ranking on search engine results pages (SERPs). A company with an excellent web presence will enjoy a good customer impression and that is what gives it an edge over competitors.