There are a few things you can do to improve your local SEO ranking. Using the power of social media, you can get more customer reviews, build a strong social media presence, and reach new markets. But before you do anything, you need to understand how local search engines work. These factors will affect your website’s overall ranking. To start, take advantage of search engine snippets and localized link building. They are the best way to gain a competitive edge and help your local rankings.