Search engine optimization, sometimes called search engine optimisation, is the process of enhancing the quantity and quality of site visitors to a web site or a blog from search engines like Google, Yahoo and MSN. SEO targets unpaid web traffic rather than paid or direct traffic. SEO strategies aim at improving web users’ experience of finding relevant web pages and information quickly and efficiently.

The importance of search engine optimization can be understood only by studying the success of online businesses in terms of growth in sales and customers. For a business to grow and succeed, it must be visible to potential customers. And visibility of a business can be achieved by increasing its ranking on search engine results pages (SERPs). A company with an excellent web presence will enjoy a good customer impression and that is what gives it an edge over competitors. read more

Local SEO, although similar to the global search marketing, is actually different because it is more targeted. Basically, local SEO, as opposed to worldwide search marketing, is a form of search marketing that is more focused on local businesses. Local SEO, though, is different in that it focuses on optimizing the online presence of a particular company so that when users input local searches for its goods or services, the website will appear on the first page of the results. This means that if a searcher types in the keyword phrase “online shopping in Stockton Hills California”, his/her website will show up on the first page of the results. read more

Looking for good attorney SEO services or digital agencies who specialize in attorney website marketing? Perhaps you’re not alone. Many attorneys just like you are looking for new terms like “law firm SEO Myrtle Beach” or “digital marketing” near or somewhere on their website. The problem is, not everyone knows what it means or how it can help their business. So here’s a quick guide to the basics of attorney SEO and digital marketing, so you’ll be able to make an informed decision about your next move. read more