The search engine algorithms for Google use various factors to rank websites. These factors include website content, citations, and review signals. Understanding how to optimize these factors will help your business show up higher in local search results. If your website is not localized properly, you may end up being passed over by search engines. There are a number of SEO basics you can apply to your website, from keyword research to meta tags. Here are some of the most important ones to consider.
Local SEO is like the phone book for local consumers. Instead of paying for ads in the Yellow Pages and newspapers, you can increase your online visibility by putting your website on the first page of search results. Research shows that 95% of people use the Internet to search for local services or businesses. They will rarely go past the first page of results. If you want to be found by local consumers, local SEO is essential. A website that is local to its location can have a higher page ranking, which will attract more visitors.
Using local SEO is vital to your business’s success. By focusing on a local audience, your website can rank higher for “near me” searches. Local SEO services are critical for service businesses. Local SEO services focus on generating more leads, sales, and conversions. In fact, Google reports that 46% of searches are local. Similarly, a large number of people use location-based search on their mobile devices.