While the majority of attorneys approach attorney SEO in the same manner, there are a few key differences between successful and ineffective law firm marketing strategies. Law firms that dominate Google search rankings do not approach attorney SEO in the same way. SEO can produce the highest quality cases, but that doesn’t mean you should ignore the rules. The following are some of the benefits of SEO for attorneys. Read on for more information! *Qualified leads – SEO leads are often the best quality cases. read more

The importance of local SEO cannot be overstated. According to research, more than 8.5 billion searches are made on Google every single day, with nearly half of these searches being local. By using local SEO, you can ensure your business is visible when customers are searching for services in your area. Your business will be found more often and more likely to receive repeat business from satisfied customers. Here are some tips to improve your local SEO. Let’s begin!

Local SEO is a combination of traditional SEO techniques and geography. For example, a pizza place in New York may be competing with 20 million other pages for the first page of Google. In local SEO, your website will include terms relevant to the city you’re in instead of just focusing on keywords. If your business is located in a city that has several major cities, it will likely rank higher than a page in a large metro area. read more

The meta description tag is one of the most important elements of attorney SEO. While it does not directly impact rankings, it will entice potential clients to click on your website. It is also your doorway to conversions. Include your law firm’s phone number, which can be clickable on mobile devices, as well as keywords in the image descriptions. It is also helpful to include a sitemap, which allows search engines to find pages faster.

In addition to using proper keywords, an attorney SEO strategy should also include a blog. Blog posts should include relevant text on current and evergreen topics, and optimize images. Duplicate content adversely impacts attorney SEO and confuses Google, making it difficult for it to determine which pages to rank. To resolve this issue, redirect the user to another page. Otherwise, remove duplicate pages from your website. The main idea of attorney SEO is to create a strong, unique website that draws traffic from the search engines. read more