When searching for an attorney in your area, you want them to appear highly ranked on Google and other search engines. This can be done by hiring professional attorney SEO services. Attorney SEO specialists know which keywords to use, what phrases to use in the title and body of the content, what inclusion keywords are, and how to strategically place them throughout the document. They will also add additional keywords to your articles, description, titles, and resource box, so that when potential clients need legal assistance, it’s your site that they discover. In short, your site will be “optimized” to make it easy for your customers to find you!
It’s a good idea to hire a professional attorney search engine optimization company, because not all are created equal. There are some firms that focus solely on lawyer SEO strategies, while others will provide general services as well. If you have specific needs, make sure the firm offers those services you’re looking for. For example, if you’re an insurance broker with multiple locations, each location should be optimized for a specific set of keywords. In this case, your SEO firm would target “accused of” insurance fraud keywords, “insurance claims”, and “settlement for” along with the state the case was filed in. This ensures that potential clients can easily find you and understand your role and services.
The results page of a search engine results page, also known as the front page, is the part that potential clients first see. Many times, the first page results are the top results, which is why you want to have the best seo strategy for your firm on the first page of the results page. You want potential clients to view your firm name first, so they know you’re out there. You don’t want them to have to search through the many pages of results before finding your firm.
In addition to having an optimized attorney seo site, you also need to make sure it has quality content. Potential clients aren’t looking for a blog or news release. They want solid information about your firm’s services, as well as what you can do for them. Quality content makes a website stand out from the rest, giving potential clients a reason to visit your website over another lawyer. Potential clients won’t trust a law firm that doesn’t offer anything on their site. So make sure your firm offers plenty of useful content related to your services and offerings.
It’s also important for you to remember that search engines love content. In order for your website to show up on search engines and in the results pages, your content has to be good. Search engines and prospective clients alike value well written, informative content. So make sure your lawyer seo efforts include lots of information. Remember, the keyword is only part of the equation.
Another important element to successful attorney SEO marketing is social media. Although it’s not always considered a “traditional” SEO technique, social media is quickly becoming one of the most popular and effective SEO tools. Social media lets you reach your target audience without having to dedicate hours upon hours of human research. This is great for your business because it makes you a very accessible legal service provider. Just be sure not to spend too much time on Facebook, MySpace, or Twitter (don’t worry, there are ways to keep your brand spiffy! ).
Attorney SEO marketing is only as effective as its execution. It might not seem like it, but the real world isn’t a simple place. If you try to implement your search engine optimization plan without good planning, you might not get the results you want. So spend some time planning your attorney SEO strategy and consider hiring an SEO consulting firm to help you implement it.
Finally, don’t underestimate the power of press releases. Lawyer SEO marketing relies on quality press releases sent out to various media organizations (including, but not limited to, local newspapers and television stations). You want to be sure that the press release you send out has a good chance of being picked up by a reputable publication – that’s one of the main goals of search engines. And don’t forget to build links. As you build links to your lawyer website, you will improve your search engine optimization and hopefully increase your client base!