When it comes to SEO, there are several ways to boost your rankings. These include on-page optimization, Structured data mark-up, and Google My Business pages. Then there is Customer reputation management, which can be an excellent tool for your business.
Structured data mark-up
Structured data markup is a great way to boost your local SEO rankings. Structured data is a type of markup that is used on a webpage to provide additional information about a website. These extra bits of information can help search engines understand the content on a page, and it can also qualify a website for rich snippets, enhanced results, and video carousels.
As with any markup, structured data markup isn’t automatically visible to users. To get it to be seen, however, you should make sure that you’re using the correct markup type. You can also check the health of your structured data with Google Search Console.
It’s important to follow the guidelines for structured data and to check your markup with Rich Results Test. Following these guidelines will help you avoid any future problems.
There are hundreds of different types of schema markup. However, it’s important to focus on those that will benefit your business.
For instance, it’s often helpful to use Organization markup to tell Google what your organization is and where you’re located. This will enable your company to be shown in national searches, as well as local searches.
On-page SEO
On-page SEO is a method for optimizing your web pages and content to improve your rankings. It includes things such as keyword research, creating quality content, and improving your site’s authority. By utilizing the right tactics, you can boost your website’s organic search results, and more importantly, drive more traffic to your physical store.
Google’s local search algorithm takes into account several factors, including the proximity of the searcher to your business. This factor is important because it allows Google to understand your business’ location, even if the searcher doesn’t include the city name.
If you’re trying to increase your local traffic, then it’s essential that you keep your NAP (name, address, and phone number) consistent. While there are automated aggregation tools that display your NAP, it’s important that you check it regularly and fix any mistakes as soon as possible.
Another good way to boost your website’s local ranking is by getting online reviews. The Better Business Bureau, Yelp, and other relevant sites can help you gather online reviews.
Google My Business page
Google My Business is a free service operated by Google that gives local business owners the tools they need to manage their online presence. It allows businesses to create and maintain a profile and add information about their services and location.
Getting started is easy. You can use the search console to find keywords that are relevant to your business. A Google My Business listing is vital for generating quality leads.
If you already have a profile, it is important to keep your listing updated. Make sure you include your NAP (name, address, and phone number) and add pictures of your storefront. You may also consider adding a red pin, which helps your customers find your store easily.
You can post news, announcements, and other useful items. Your posts appear in a carousel at the bottom of your knowledge panel, allowing visitors to click through and engage.
Posting often is a great way to engage with your customers. Research shows that people tend to click on GMB posts almost 100% of the time.
Customer reputation management tool
Online reviews have a major impact on the ranking of a business’ website on Google. Positive customer feedback will boost your reputation and help you get more business. However, it can be a daunting task to monitor and manage all of these reviews. There are many online tools and services that can help you do this.
ReviewTrackers is a powerful reputation management tool that helps businesses increase their local SEO. It offers a white-label dashboard with advanced reporting. The software allows businesses to optimize operations and build loyalty. They also provide managed listings services.
Reputation marketing is a powerful system that integrates social media, email, and analytics into one solution. It can help you manage reviews on all review platforms. Plus, it has an integrated customer experience and social listening platform. With these tools, you can track all of your reviews and keep track of customers.
BrightLocal is an affordable ORM software option. The tool scans your business for all reviews and displays testimonials on your website. You can then respond to them right from the application.