An attorney SEO agency helps law firms rank higher on Google and other search engines so potential clients can find them first. A legal-focused SEO partner also understands professional conduct rules that govern attorney advertising and avoids tactics that could draw disciplinary attention.
What does an attorney SEO agency actually do?
Search engine optimization for law firms is a digital marketing strategy aimed at getting a firm’s website ranked on page one of Google, Yahoo, and Bing. With a solid attorney SEO strategy, a firm can compete with larger competitors and show up first when potential clients search for a relevant term. The work covers keyword research, building an internet marketing plan, and optimizing articles and press releases.
Which on-page tactics matter most for law firm SEO?
SEO for law firms uses several technical and content tactics to reach top rankings. On-page work includes placing keywords in titles, optimizing for mobile devices, and improving the site’s load speed. Because most legal searches are local, local SEO is a core piece of the plan. It uses geo-specific keywords, builds profile pages on local directories, and submits the firm to legal directories.
Why are blogs a strong channel for attorney SEO?
Blogs give a firm a place to publish valuable information for readers and show off expertise. Blog content also feeds Google fresh material to crawl and helps readers learn more about the practice. Blogs are the one place on a site where the firm can write in a free-style format, and the more consistently the firm publishes, the more benefit the site sees. A well-optimized blog also sends a steady stream of web traffic that can convert into new cases and clients, keeping the firm visible and relevant online.
How does local search change the strategy?
Most people looking for a lawyer will go to Google and run a local search. The firm’s site needs to appear at the top of the first page for that keyword, be indexed in Google, and ideally land in the first three results. Law firms tend to focus on local search rankings rather than global ones, since search results are tied to the state where the lawyer is licensed to practice. A well-built home page with strong content helps push those local rankings up.
What kind of results should a firm expect over time?
Attorney SEO is not a one-time project. It takes several optimization techniques and an ongoing approach to lift rankings with the major search engines. The right strategy keeps the firm’s brand image presentable to potential clients, drives more visits to the site, and keeps content fresh and appealing to search engines. Video marketing and video SEO can extend the reach further and help the firm stand out.
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