When law firms invest in professional attorney SEO services, their websites can surface at the top of Google and other search engines. Attorney SEO specialists know which keywords to use, what phrases to place in titles and body copy, how to weave inclusion keywords throughout each page, and where to add supporting keywords in articles, descriptions, titles, and resource boxes. The result is a site built so potential clients discover it the moment they need legal help.
Why choose a specialized attorney SEO firm
Some agencies focus solely on lawyer SEO, while others bundle it with broader marketing. Confirm the firm offers the services you actually need before signing on. An insurance broker with multiple offices, for example, would have each location optimized for its own keyword set, such as “accused of” insurance fraud, “insurance claims,” and “settlement for” paired with the state where the case was filed. Clear targeting helps potential clients find you and understand your role.
Win the first page of the search results
The front page of a search engine is what prospective clients see first, and those top results tend to earn the most clicks. A strong SEO strategy aimed at ranking on page one gets your firm name in front of searchers before they have to scroll past any competing listings.
Quality content beats blogs and news releases
Potential clients are not looking for a blog post or a press release. They want solid information about your firm’s services and what you can do for them. Quality content gives a website something the competition lacks, gives visitors a reason to choose you over another lawyer, and builds the trust clients need before reaching out. Make sure your site offers plenty of useful content tied to your services and offerings.
Search engines reward good writing
Search engines and prospective clients both value well-written, informative content, so your lawyer SEO efforts should include substantial information on each page. Keywords are only part of the equation. The content itself has to be good for a page to rank and convert.
Add social media to the mix
Social media is not always labeled a traditional SEO technique, yet it is quickly becoming one of the most popular and effective tools available. Social profiles let you reach your target audience without spending hours on manual outreach research, making your firm a more accessible legal service provider. Balance is key, so avoid spending too much time on Facebook, MySpace, or Twitter while still keeping your brand active.
Plan before you implement
Attorney SEO marketing is only as effective as its execution. The real world is not a simple place, and rolling out a search engine optimization plan without good planning rarely produces the results you want. Spend time mapping your attorney SEO strategy and consider bringing in an SEO consulting firm to help implement it.
Press releases and link building
Press releases remain a core piece of lawyer SEO marketing. Send releases to media organizations including local newspapers and television stations, with the goal of being picked up by a reputable publication, one of the main objectives search engines reward. As you build links to your lawyer website, your search engine optimization improves and your client base can grow as well.
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