Attorney SEO marketing improves the search engine rankings of a law firm’s website by adding high quality, relevant, keyword optimized web content. Specialist internet marketing firms handle this work for law firms, and the keyword optimization helps search engines identify the firm’s practice areas and specialties. As a result, the firm’s keywords and links surface sooner on search engine results pages, bringing in more clients and potential clients. A malpractice attorney listed at number seven on a United States search results page, for example, will get many more phone calls from people seeking a malpractice attorney than a firm that does not rank there.
Search engine optimization is not the only payoff of lawyer SEO marketing. A higher ranking drives more visitors, more potential clients, and more potential revenue. An effective web presence that attracts the right traffic also helps law firms rank higher.
What role does the meta description play in lawyer SEO?
The meta description is one of the most useful tools in lawyer SEO marketing. It is the snippet that appears in the results listing for a web page, and it should include key attributes of the law firm such as the area of specialization, the URL for the firm’s website, and contact information. Some search engines, such as Google, only list the first hundred and twenty keywords, so centering a popular keyword in the meta description can help the firm’s website rank higher with those search engines.
How can article directories help a law firm’s rankings?
Submitting articles to article directories is another way to improve search engine rankings. These directories usually make available free content that lawyers and law firms can use to advertise their services. The article should be relevant to the area in which the firm operates. If the firm specializes in litigating real estate transactions, the article should focus on that area.
What should webmasters know about attorney SEO guidelines?
Many webmaster guidelines focus primarily on attorney SEO marketing. The guidelines tell the webmaster which keywords users are most likely to search for, how to place certain keywords in the content, and which words are most likely to attract customers versus which ones underperform.
Where else can law firms promote their services?
Many websites focus exclusively on marketing for attorneys and offer a wide variety of information about various law firms, their practices, and aspects of law. Several of these sites run training seminars and other opportunities for attorneys to promote their legal services. Some law firms run entire marketing departments whose sole purpose is to promote their businesses and attract new clients, and some will even use search engines and article marketing to draw in clients.
Can law firms market online without a large budget?
While most law firms try to get their websites ranked high on search engine results pages (SERPs), they do not spend a great deal of time or money on marketing. Most firms have only one or two active online marketing departments, and those departments may not spend much because it doesn’t fit into their budget. The workaround is to build organic search engine traffic, which comes through search engines such as Google, Yahoo, and MSN. Organic search engine traffic tends to be more targeted than paid search engine traffic, so attorneys who use organic search engine optimization have a better chance of attracting new clients. The larger the firm grows, the more organic search engine traffic it will attract.
FAQ
What is attorney SEO marketing?
Attorney SEO marketing is the use of high quality, relevant, keyword optimized web content, often created by specialist internet marketing firms, to improve a law firm’s search engine rankings.
Why is the meta description important for lawyer SEO?
The meta description is the snippet that appears in a search results listing. Because some search engines, such as Google, only list the first hundred and twenty keywords, including a popular keyword and key firm details (area of specialization, URL, and contact information) in the meta description can help the firm’s website rank higher.
How does organic search engine traffic help law firms?
Organic search engine traffic, generated through search engines such as Google, Yahoo, and MSN, tends to be more targeted than paid search engine traffic, so attorneys who use organic search engine optimization have a better chance of attracting new clients. The larger the firm grows, the more organic search engine traffic it attracts.