While the majority of attorneys approach attorney SEO in the same manner, there are a few key differences between successful and ineffective law firm marketing strategies. Law firms that dominate Google search rankings do not approach attorney SEO in the same way. SEO can produce the highest quality cases, but that doesn’t mean you should ignore the rules. The following are some of the benefits of SEO for attorneys. Read on for more information! *Qualified leads – SEO leads are often the best quality cases.
Attorney SEO focuses on improving website visibility through search engine optimization. Attorney SEO is highly specific to the legal industry and requires extensive keyword research, on-page optimization, link and citation building, Google My Business optimization, content development, and analytics configuration. These strategies help law firms rise in search rankings and become known in their communities. But they don’t work in isolation. If you don’t have the time to devote to SEO, you can hire someone else to do it for you.
*Don’t copy content from other websites – Copying content from other sites is generally not helpful and can hurt you. While there are numerous free tools that will show you the top rankings, the term “top” is ambiguous. Getting to the top of Google is a long-term goal, but ranking well in organic, non-maps search is the minimum expectation. You can hire a law firm to optimize your website for a fee.
*Ensure that your site is mobile-friendly – Google’s mobile-first index requires that web pages be mobile-friendly. Make sure your site is responsive and has a contact form. Don’t forget to include your location and contact information in your navigation menu. This will send strong relevancy signals to the search engines. While you’re at it, consider these tips to improve your law firm’s SEO. The next time you’re looking for legal help, remember to use SEO. Your website will reap the rewards.
*Get reputable backlinks. Getting links from authority sites is relatively easy. Some authority sites charge a fee for the privilege of linking to your site. However, getting links from non-legal directories requires more work. In the end, attorney SEO marketing firms can provide you with a better ranking. And you’ll be pleased with the results! So, don’t delay! The time to get a high ranking in Google is now.
*Believe in your SEO. A good SEO campaign will boost your website’s visibility in local and organic search results. A multi-channel paid advertising campaign will help your firm take advantage of every opportunity to promote itself online. Email marketing campaigns will keep your firm top-of-mind with potential clients. SEO is crucial for building long-term visibility, so don’t ignore the benefits of attorney SEO. Your SEO agency should be up-to-date on Google’s algorithm.
*Make the website structure easy to navigate. Websites without a defined structure are difficult to navigate. Search engines cannot crawl through a website that doesn’t have a clear structure. Users need to find information quickly and easily. Make sure your website’s content includes relevant keywords. Put important information on the homepage and make it easy to find. This will make it easier for people to find your firm online. And most importantly, it will be easier to increase conversions.
*Ensure that the information on the website is up-to-date and accurate. Include a website address, contact information, and staff photos. Include keywords, links, and solicit reviews. Remember that page-load speed is an important ranking factor for law firms. In 2017, Google released studies on mobile page-load speeds. Slow websites negatively affect SEO and the user experience. To check your website’s speed, use Google’s free web testing tool.
* Use Microformats: Search engines understand the power of semantic markup. Explicit keywords are linked to the topic of the content. They are more valuable than keywords, because Google can understand synonyms, which means that a phrase may be indexed for the same page when two people use the same terms. This means that if a searcher types in “car accident lawyer,” the search engine will display a page with a similar phrase.