Attorney SEO is a critical aspect of the digital marketing process for a law firm. It boosts a law firm’s profile online, and higher search engine rankings mean more credibility. Search engines reward websites that rank high for relevant terms, so consumers tend to click on the organic link instead of the sponsored one. Providing authoritative content on a law firm’s website will lend legitimacy to the firm, increasing the chances of a prospective client booking a consultation.
Attorney SEO is essential for law firms and individual attorneys alike, because it helps the firm move up search engine rankings and make a name for itself in the community. As the first step in attracting more clients, law firms need to take a look at their website. This will give them a good idea of how to increase traffic. Once they see that their website is visible, they’ll likely consider hiring SEO services. But what about the costs involved?
The search engines rank directories and FAQs based on the context of the query. They assume that people are likely to compare firms rather than read an FAQ. In the same way, directories and local firm pages will appear when someone searches for car accident attorneys. In addition, Google may prioritize a variety of types of pages, including articles, FAQs, and guides. This is why attorney SEO needs to be consistent with directory information, since Google will be judging the legitimacy of law firms and their efforts through the data.
To optimize your website for search engines, your website should have an easy-to-use URL structure. Make sure to use two slashes after the top-level domain for your blog articles. Your URL structure must be clear for search engines to index the pages of your site. Also, consider the placement of the navigation items so they’re easy for users to navigate. Anchor text is used by search engines to determine topical relevance. Anchor text is the text that appears in a hyperlink.
Your content needs to satisfy end-and middle-of-funnel search queries. If your website content only answers end-of-funnel search queries, you may lose potential clients. For instance, when people search for an attorney in Nebraska, they might search for a lawyer in their hometown. They want to hire an attorney who is near them. Your website must satisfy these types of search queries, and content must address these needs.
Mobile optimization is another crucial element of attorney SEO. A large percentage of website traffic now comes from mobile devices. This means that a substantial percentage of your potential clients will come from their phone. Make your website’s navigation menu easy to navigate, with the area between buttons large enough to touch. Also, ensure that all important information is displayed above the fold. One way to do this is to incorporate a click-to-call button. If your website is difficult to navigate on a mobile device, Google will rank your website lower than if you do.