Attorney SEO helps law firms earn steady, qualified traffic from search engines, and that traffic converts into new client cases over time. Because 71 percent of consumers start their search on Google, a law firm that ranks on the first page of results is the firm a prospect calls first.
Why expert authority matters for attorney SEO
An attorney SEO strategy rests on expert authority, known as EAT. A law firm website should be an excellent source of relevant content, and each page should include a biography of the attorney or legal professional who created it. Clear author attribution, paired with a regularly updated blog, gives the site the two assets it needs most: a steady flow of new articles and a clear reason for other sites to link to and mention the firm.
How attorney SEO compares to other advertising
The most effective attorney SEO services slowly build the quality and authority of a law firm’s website. Other forms of advertising tend to deliver a burst of activity and then go quiet. Lawyer SEO firms, by contrast, send steady web traffic that converts into new clients or cases. A large share of that traffic is new business, which increases the odds of closing a case and improves client satisfaction.
What good attorney SEO delivers
Beyond rankings, attorney SEO raises a law firm’s visibility on the internet. With a high-quality website in place, prospective clients find the firm in search results and place a call based on what they read. Showing up on the first page of Google is what puts a firm’s name on the screen first.
FAQ
What is the goal of attorney SEO?
The goal of attorney SEO is to build the quality and authority of a law firm’s website so it ranks higher in search results, drives steady web traffic, and converts visitors into new clients or cases.
Why is EAT important for law firm websites?
EAT, or expert authority, signals to search engines that the content was created by a qualified attorney or legal professional. A clear attorney biography and regularly published blog articles give a law firm the credibility and link-worthy material it needs to rank.
How does attorney SEO differ from paid advertising?
Paid advertising produces a burst of activity that fades quickly. Attorney SEO builds a law firm’s authority over time, producing steady traffic that includes a large share of new business and a higher likelihood of closing cases.
Related coverage